Prime Day 2021 – it’s official now!

By Tea Riihilahti | 3 June 2021

The Prime Day dates have been revealed and as predicted, the event will take place within a slightly earlier time frame than the first five Prime Day events and will be on June 21st and 22nd for a full 48 hours.

This year, 21 countries will participate in Prime Day from 20 last year with the new addition of KSA (Kingdom of Saudi Arabia). We have compiled the full list of participating countries here: US, CA, UK, DE, AT, FR, IT, ES, JP, BE, IN, CN, MX, NL, LU, SG, AU, AE, BR, TR, KSA.

As Amazon has kicked off marketing the event by spreading the buzz across various media outlets, we expect increased traffic to the site already from now until the event. In case you’ve missed the deadlines we outlined here to participate in Prime Day, don’t worry! – You can still take advantage of the event by staying active with your offering(s) via simple deal discounts or running pay-per-click campaigns to capitalize on the elevated intention to shop during the lead up period:

Early Lead up: June 1st – 7th

Lead up: June 7th – June 20th


If you need help, do not hesitate to reach out to us here – we can help you make the most out of Prime Day and beyond.

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