For those who don’t know, Prime Day is Amazon’s largest global shopping event exclusively for Prime Members offering great deals, events and exclusive content. It presents a compelling opportunity for non-members to try Prime and introduces existing members to benefits they may not have yet used.
Participation in the event is a great opportunity especially for sellers to drive sales volume – last year 3rd party sellers grew even more than Amazon’s retail business. To capitalize on the increased traffic and the strong intention to shop, we recommend submitting your own deals but also adjusting the advertising spend to meet the increased demand and not miss out on any conversion opportunities.
So, what about the date? We expect that it will take place within a pretty similar time frame as the first five Prime Day events. This year around the end of June. You can already start preparing for Prime Day as the deal submission window is now open. We put together the below timeline so you don’t miss out on any key dates and deadlines:
Prime Exclusive discount sourcing began on this day and ends 2 weeks prior to the event.
Deadline to submit Lightning Deals in the United States, Canada and Mexico.
Deadline to submit Lightning Deals in the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Turkey, the United Arab Emirates, the kingdom of Saudi Arabia, Japan and Australia.
Deadline to submit coupons in the United States, Canada, Mexico, France, Italy, Germany, Spain, the United Kingdom, Japan, the United Arab Emirates, the kingdom of Saudi Arabia and Australia.
May 30 – June 13
FBA inventory cut-off date for sellers: this is the date by which inventory needs to arrive at Amazon’s fulfilment centres to ensure products are available during Prime Day.
May 30: India
May 31: the United States and Canada
June 1: Australia and Mexico
June 6: the United Kingdom, Germany, France, Italy, Spain, the Netherlands, and Turkey
June 7: the United Arab Emirates and the Kingdom of Saudi Arabia
Don’t hesitate to reach out to us if you want to make the most of your Amazon sales.