It’s official – Amazon is coming to the Nordics!

Yesterday, 4th August, Amazon confirmed its Nordic entry by launching in the near future.

By Toni Kallio | 5 August 2020

The chances are you have heard the old joke about Amazon definitely coming to the Nordics but nobody knows which year.

Finally, the joke is officially outdated as Amazon confirmed yesterday that it is opening Swedish site in the near future.

In the press release Amazon promised to bring a full retail offering to Sweden. “We are excited to empower small Swedish businesses through Amazon and are investing in tools and services to help them grow. We’re optimistic that by focusing on the things we believe customers value the most – low prices, vast selection, and fast delivery – over time we will earn the trust of customers in Sweden.” states Alex Ootes, Vice President EU Expansion at Amazon in the press release.

Amazon Sweden will be part of Amazon EU network concerning Germany, UK, France, Italy, Spain and Netherlands. In practice this means that Amazon sellers can access all the seven countries with same selling fees and referral fees, so sellers outside Sweden can easily enter Swedish market and vice versa.

Amazon might even offer Prime in Sweden from starting already in the beginning the operation. If that is the case, there will be a huge pressure on delivery times and convenience as Prime is consider to be the key part in Amazon’s success.

Delivery to Finland and other Nordic countries will be available from from the very first day on, at least based on the information leaked earlier. Therefore, all the Nordic brands willing to utilise Amazon should consider as a local marketplace and register accounts to the platform whenever it is possible. Amazon will most likely open registration already during August or early September. Amazon has promised to give more detailed information about the Nordic launch and its practicalities – stay tuned!


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