Four Reasons is a Finnish beauty industry rebel that stands up for diversity. Their goal is to help everyone to feel great by just being themselves and to break the narrow mold of beauty one better hair day at a time.
Four Reasons wanted to further internationalize their business via Amazon and their No Nothing product series was chosen to be the first one to be sold on Amazon. No Nothing name stands for products containing no common sensitizing or irritating ingredients, which makes the products a great choice for sensitive skin and if you want to reduce the load of fragrances and chemicals on your body. Sounds good, doesn’t it?
Commerce 8 helped Four Reasons formulate their marketplace strategy and ramp up the operation in practice. The first market to enter was chosen to be Germany and the Amazon launch took place in late August 2021. We always tell our clients that you can’t expect to get any quick wins but this time it was different – the sales started immediately after launching the product and we’ve seen the sales figures increase on a daily basis. It has been a fantastic start despite the fierce competition in the category and now the full focus is on optimising the performance and scaling the operation further.
All in all this case is a great example of what can happen for a great brand with great products if you pair them with a clear strategy and operational expertise. Contact us in case you would like to hear what we could do for your brand.