Fact file – This is how Amazon Sweden will be

There has been a lot of speculation about Amazon launching in Nordics and finally there are some facts. We are more than happy to share them with you.

By Anssi Peltokangas | 11 September 2020

There has been a lot of speculation about Amazon launching in Nordics and finally there are some facts we are happy to share with you. So, here’s what we can now reveal:

  • The launch will take place very soon and the inbound shipments will be available in the coming weeks
  • Swedish fulfilment centers will be open for Sellers that have an established business in Sweden – other Sellers need to fulfil orders from German fulfilment centers
  • In addition FBA (Fulfilment by Amazon), FBM (Fulfilment by Merchant) will also be available meaning you can ships the goods yourself or utilise third-party logistics
  • It will be possible to sell and deliver to all Nordic countries from Amazon.se – European Fulfillment Network fees / export fees will apply
  • Amazon Prime will not be available at launch but will certainly be added at later on
  • Sweden will become an official Amazon language in the coming weeks and this means no more translated documents for account registration etc. – for now, English, German etc. are still the ones to be used
  • The option to change home marketplace to Sweden will also take place at some point
  • Amazon Advertising, Store fronts and A+ content will not be available at launch but added to the mix at later stages
  • Reviews from other European marketplaces will not be transferred to Sweden, at least for now

The main focus of Amazon is to get brands onboard and enable selling as soon as possible without making things too complicated. Now is the time to get ready – contact us if you need professional advice on getting things going.

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