Commerce 8 appoints ex-Amazonian as the new CEO

The board of Commerce 8 Oy is pleased to announce the appointment of Laura Kalinska as the new Chief Executive Officer of Commerce 8 effective immediately. Kalinska is a former Amazon strategic partnership manager.

By Laura Kalinska | 17 January 2022

London-based Laura Kalinska, who begins her role immediately, joins the e-commerce consultancy firm as the new CEO and will be responsible for and lead the expansion and acceleration of the Group companies in the Nordics and internationally.
Kalinska comes directly from Amazon where she spent the bulk of the last five years contributing to the expansion of the tech giant’s Retail business across Europe. Hired originally at Amazon’s EU headquarters in Luxembourg, she helped scale Amazon’s digital videogames & software retail presence from three to five marketplaces and co-led the EU software subscription launch. Furthermore, she enabled collaborations with key partners within the market segment driving strong topline growth over three consecutive years.
More recently, Kalinska joined Amazon Advertising in 2020 based out of London to supercharge its agency partnerships in the UK. There she owned the roll-out of Amazon’s ecommerce and sponsored ads (keyword-targeted ads that appear in searches on Amazon) partnerships across advertising holding companies. Most notably, she helped shape and lead Amazon’s Ecommerce Acceleration, a new partner scheme aimed at developing ecommerce capabilities, leveraging Amazon’s API and adtech integrations across brands, large agencies and consultancies to increasing their proficiency in e-commerce and connect the dots between retail and advertising.
Kalinska said: “I’m very proud to be appointed CEO and excited to lead the strong growth-trajectory of Commerce 8 alongside such a talented and inspiring group of people. The ecommerce agency landscape is rapidly evolving with the increased complexity of e-commerce broadly. Retailers beyond Amazon have made significant strides in e-commerce during the pandemic. With the rise of social commerce, the major platforms led by Meta and Google are all pushing commerce to the forefront of their business strategies, and thousands of influencers are integrating live shopping features. Brands and merchants face a challenge navigating this space and deciding which sales channel to prioritize to meet their target audience. Commerce 8 is uniquely positioned to serve client’s needs by identifying the right channels for them in an ever so complex ecosystem and both formulating and executing their marketplace strategy.”
Commerce 8 Founder, Anssi Peltokangas, said: “Laura is ideally placed to lead Commerce 8’s ambitions of dominating the e-commerce agency landscape in the Nordics and expanding its presence internationally with her unique expertise combining both retail and advertising. We always believed the key to success lies in the people and we are therefore thrilled to have Laura onboard joining us from the e-commerce behemoth and bringing with her the skillsets she’s learned inside the world’s largest online retailer.”
Further information:
Laura Kalinska
+44 7763 969770
About Commerce 8
Commerce 8 is a global consultancy helping companies grow their business through marketplaces, online retail and D2C. Commerce 8 always work backwards from client’s needs and capabilities, helping them identify the most optimal channel(s) irrespective of platforms and tools and formulating their marketplace strategy. Commerce 8 offers a full suite of e-commerce services to ensure brands succeed on marketplaces such as Amazon from brand protection, product listing creation to on-going optimization of marketplace performance and advertising. Commerce 8 has the capability to work fully outsourced, in hybrid team with the client’s in-house experts or as an external specialist partner.

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