is open

Today, October 28th 2020, is finally open.

By Toni Kallio | 28 October 2020 is now open for shoppers across the Nordics and beyond, and the launch, as Jeff Bezos would say, is bold. There are more than 30 categories with over 150 million products open.

In the press release, Alex  Ootes, Vice President, European Expansion for Amazon states that “We are thrilled to launch and to be able to offer Swedish customers a selection of more than 150 million products, including tens of thousands of products from local Swedish businesses,” and continues “Today is only the start of We will continue to work hard to earn the trust of Swedish customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.”

Amazon offers wonderful opportunities for Nordic brands to unlock. Read our previous blog post and find out how to start selling on


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