Amazon Prime is now available in Sweden

Read more to learn what it is all about and what does it mean for your brand.

By Tea Riihilahti | 22 September 2021

Now, all Swedish Prime members can enjoy fast & free delivery, as fast as next day in addition to exclusive savings and award winning entertainment. To partake, customers located in Sweden can join the Amazon Prime program which is a premium membership program already enjoyed by more than 200 million paid members in 22 countries. The membership costs only 59kr per month or 549kr annually but customers can try Prime for free by signing up for a 30-day free trial at

Prime members have access to a unique combination of the best of shopping, savings and entertainment from Amazon, including fast & free delivery, access to popular and award-winning movies and TV shows, including Amazon Originals, free video games and in-game content with Prime Gaming, and access to Prime member exclusive deals throughout the year.

What does this mean for you as a brand owner and/or retailer selling or thinking about selling on Amazon?

If you’ve been considering Amazon Sweden as an additional sales channel but are not convinced yet of its potential, now might be the time to re-think. With this announcement (almost a year since Amazon Sweden launched), Amazon is signalling that they are doubling down on the Scandinavian market and serious about obtaining a strong foothold.

We can help! We are here to help you get started on Amazon so please feel free to contact us here for a quick 30-min introduction to talk through your Amazon strategy.

Contact us
Want to hear more? Have a question?
Want to do something massive together?